Carter Jonas

Carter Jonas is a leading UK property consultancy, with a network of 33 offices across England and Wales. They employ more than 800 partners and staff and are renowned for their quality of service and expertise of their people. They help clients sell, let, manage and add value to their properties, whether they be residential homes, farms and estates, development land, offices, industrial or retail buildings.

From sprawling country estates in Harrogate, rural manor houses in Suffolk and exclusive studio apartments in Knightsbridge, Carter Jonas prides itself on being able to match its high-quality properties with high-quality tenants and buyers from across the UK. 

Elevate PR was appointed in September 2020 to handle the media relations for the residential sales and lettings arm of the business. The scale and diversity of Carter Jonas meant we had to find a way to balance the needs of each individual office with the vision of the wider organisation; streamlining PR communications across its agent network, delivering editorial that represented the company’s breadth and expertise and reinforcing Carter Jonas’s credentials as an essential media resource.

Working with the Head of Public Relations, we have established a dynamic and proactive press office, which works efficiently to seek out the best property stories from the field to translate into column inches. We generate coverage through transforming market research reports into headline grabbing content and topical storytelling that appeals to property editors. When a story breaks in the property press, we are always one step ahead and are quick to provide insightful commentary and analysis from senior leaders in the business. We place corporate profiling in trade and consumer press, which we know will strategically support the growth and need areas of the company. We prioritise quality media leads whilst maintaining a healthy pipeline of editorial coverage across UK digital and print media. 

Since starting work with Carter Jonas, we have generated coverage in the national property press every week, securing over 150 pieces of national and regional coverage with estimated coverage views of 2.5M. Carter Jonas has featured in The Times, The Sunday Times, The Daily Telegraph, The Guardian, Country Life, Country and Town House, The Week, The London Magazine, Metro, Daily Mail, BBC radio, Yorkshire Post and Bath Life, to name a few. Plus, a number of our creative campaigns, including, pitching to a national news agency the ‘UK’s smallest detached house’ have gone ‘viral’ and secured multiple coverage hits.