Successful launch at Hornsey Town Hall for Far East Consortium

We were proud to arrange the launch event for the London landmark, Hornsey Town Hall in Crouch End on behalf of our client, Far East Consortium. 

It was a fantastic day, the sun was shining and we had arranged for the whole community to come along and enjoy themselves as well as have the opportunity to visit the new marketing suite and find out how the redevelopment of the Town Hall will transform it into a new destination.

Visitors enjoyed live music from an acoustic guitarist, while sitting in deckchairs enjoying the glorious weather. Complimentary proper tea and coffee was served from a pop up stall by Cafe Pronto, while nibbles were served throughout the day and a bubble man entertained the children. The event was so successful the first release of new homes sold out in the first day.

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Built in 1935 to house Hornsey Borough Council, Hornsey Town Hall is one of the earliest examples of modernist architecture in Britain. In its new life Hornsey Town Hall will provide an extremely rare opportunity to live in a new development, steeped in history, with many of the original features remaining untouched.

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The team at Elevate Public Relations attend the 2018 Property Press Awards

Yesterday evening, Tuesday 15th May, saw us attend the 2018 Property Press Awards and what a fantastic evening it was. 

Held at City Hall, the awards were attended by highly regarded journalists, Editors, industry professionals and PR specialists who were all excited to find out who the winners were this year.

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We sipped bubbly and nibbled canapés whilst catching up with many of our colleagues, contacts and friends. 

Our client, Camilla Dell, Managing Partner at award winning buying agency Black Brick, was proud to judge an award at this years event.

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We would like to congratulate all of the winners on their success!

Kay & Co hold glittering launch party to celebrate opening of their new office in Kings Cross

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We had a fantastic evening at the launch of Kay & Co’s new boutique office in Kings Cross.  The event was attended by over 100 guests who included clients, industry professionals and the media.

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The glittering launch party was held on 23rd April 2018 and marked the grand opening for the double fronted new office, which is situated on the ground floor of the Google building.

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Guests enjoyed a tour of Kay & Co’s office followed by a reception next door where they enjoyed an array of food and drink throughout the evening and enjoyed entertainment by The Gents (of Arts Club fame), who perform soulful stripped back arrangements and Brendan Rodrigues, a close up Magician and member of the magic circle.

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The new office operates across Kings Cross and Bloomsbury and will offer sales and lettings for those looking to purchase, rent or invest in this desirable up and coming urban oasis in the heart of London.

Martin Bikhit, Managing Director of Kay & Co commented: “We are delighted to open our third office in Kings Cross. This exciting new launch fits in with our plans to open new offices in under-serviced areas with excellent growth potential and marks an exciting time for Kay & Co as we undergo growth and expansion.

“The new office will enable us to service the pipeline of new build homes being developed by The Kings Cross Partnership and assist Google employees who are looking to rent in Kings Cross and further afield.”

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Headed up by Charlotte Legge-Beale, and Jack Bateman, the pair bring a wealth of experience and expert knowledge of the local area.

 

 

 

 

 

 

 

 

 

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The Kings Cross office is the third to be operated by the luxury estate agent, who currently has two offices, one in Bayswater and the other in Marylebone. The new offices are situated at Unit 4, 6 Pancras Square, N1C. www.kayandco.com

Elevate PR Welcome Harriet Saywell Lee to the team

We are delighted to welcome Harriet Saywell Lee to the team at Elevate PR. 

Harriet has a wealth of experience having worked in the corporate and consumer public relations in the property sector for the last seven years.

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Having spent the majority of her career in an agency environment, Harriet moved to an in-house role in 2016 where she developed a successful communications and public relations function for a property finance company.

Harriet’s time in house enabled her to develop a thorough understanding of how public relations feeds into a wider marketing strategy, working closely with digital and content marketers to align and maximise on all activity.

During her agency experiences, Harriet worked with clients including Berkeley Homes, Redrow Homes, JLL Residential, Morgan Lovell, and Overbury, as well as independent businesses such as Black Brick, Haus Properties and southern land owner Barker Mill Estates.

Harriet has a proven track record of securing press coverage across national, consumer and trade press, with the ability to identify and build relationships with key journalists.

Harriet can be reached on: harriet@elevatepr.co.uk 

 

 

 

Industry Reactions from our clients on the 2018 Spring Statement

Our clients give their thoughts on Philip Hammonds 2018 Spring Statement, which was announced on Tuesday 13th March.

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Martin Bikhit, Managing Director at Kay & Co commented:

“So, we spring into the house buying season with no significant setbacks from the government. This is positive news for both buyers, sellers and the industry as a whole.  Economic conditions are showing some improvement, and the sun usually brings the buyers out, so we are ready to greet the season with optimism.  Philip Hammond promised no red box, no official document, no spending increases, no tax changes. No other economy makes hundreds of tax changes twice a year, and neither should we, he said. For once, a politician is sticking to his word.”

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Camilla Dell, Managing Partner at Black Brick commented:

“We have a more measured and sensible Chancellor who is withholding his big announcements for the Budget this autumn.  We see this in a positive light, as the London property market needs stability and to date there has been constant change and uncertainty.  The pledge of £1.7 billion investment to build 26,000 affordable houses in London by 2022 is good news, however, pumping money into the market alone will not solve the problem.  The Government needs to support Housebuilders and incentivise them to build the right type of accommodation Londoners need, in the right areas, at the correct price.   A healthy market isn’t just about supporting the bottom end of the market. The volume of transactions taking place across all price points is also important.  Stamp duty changes have crippled the London market, particularly in the prime and super-prime sectors, with volumes falling nearly 40% since stamp duty changes were introduced.  At Black Brick we have experienced transactions being choked by stamp duty and we are keen to see a review of the stamp duty hikes bought in by the previous Chancellor, which we believe will have a positive impact on the whole of the London property market.” 

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David Ullathorne, CEO of Rectory Homes comments on the Spring Statement:

“The latest spring statement sets the tone for the budget this autumn, with housing firmly on the agenda. It is great news to hear the positive effects the recent stamp duty changes have had on first time buyers. At Rectory Homes we are launching a series of new developments over the coming months, which will offer a range of incentives including Help To Buy, to assist first time buyers in getting a foot on the ladder. We are looking forward to learning more about the Governments plans to work with 44 local authorities to deliver more affordable homes across the country.  

“With the Government’s announcement to double the Housing Growth Partnership fund to £220 billion, as a medium housebuilder we expect our business to benefit from this financial support.”

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Matthew Siddell, CEO of Quorum Property Club commented: “Chancellor Philip Hammond delivered an upbeat Spring Statement today with an emphasis on building an economy for everyone, and new figures reflected this with growth coming in higher than predicted for 2017 at 1.7%. Good news, in the short term, however the challenges Britain faces are likely to be long-lasting.

For housing in London Hammond announced an additional £1.7bn to deliver 26,000 affordable homes including homes for social rent in London by 2022. More good news, however, what is not clear yet are the methods that will be put in place to ensure this is not another housing pledge which is not met.

So while the temperature is due to fall again this weekend, the economic picture has certainly started to brighten, and we should expect a sunnier outlook from now on.”

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Angela Walsh, Sales and Marketing Director at Far East Consortium commented: “We welcome the plans to invest £1.67 billion to start building a further 26,000 affordable homes in London by the end of 2022, enabling more people to own their own home. Both the Stamp Duty reform and the fact the Government is working with 44 local authorities with their bids into the £4.1 billion Housing Infrastructure Fund to help build the homes that the country needs is very positive news.” 

 

New specialist Property Club, Quorum launches

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A new exclusive community for property professionals has launched. Quorum invites those who want to focus on developments worth £1 million and upwards to join. The club is for individuals who want to form strong relationships with other people that are relevant to their goals and have lots of fun in the process.

Founded by Matthew Siddell, Quorum already has some some highly influential industry figures as it’s members and an advisory board which includes, Nicholas Cowell, Nicola Bremner and Piers Beckwith.

Elevate PR is proud to be appointed by Quroum to handle the PR for the club.

 

For further information please visit www.quorumclub.org 

Cushman & Wakefield sign us up!

We are very proud to have been appointed to handle the PR for Cushman & Wakefield. The global estate agency has asked Elevate PR to work closely with its new homes team to generate exposure and awareness for its array of new developments which are set to launch in the coming months. 

Chanel Bailey, Director of Elevate PR commented: “We are thrilled to be working with Cushman & Wakefield. Our aim is to create awareness, exposure and press coverage for its new developments, assisting the sales team with potential leads and sales.”

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 “Elevate PR has grown considerably since its inception just over two years ago and we are proud to welcome Cushman & Wakefield to our expanding roster of clients.”

Please check back for news and updates as we will be working on three new London development launches in March and April.

Elevate PR welcomes Rectory Homes to its client base

We are delighted to welcome Rectory Homes to our client base. The Home Counties developer, which is renowned for its exceptional product and unrivalled reputation is expanding its operation with a pipeline of new developments and imminent launches. 

Chanel Bailey, Director at Elevate PR commented: “We are thrilled to be working with Rectory Homes. The company has an array of interesting new developments set to launch in the coming months which we are really looking forward to talking about and generating lots of press coverage!”

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Elevate PR will be implementing both corporate and site specific PR strategies for the developer.

For further information about Elevate PR, please check out the ‘About Us’ and ‘Our services’ section of the website and check back on our ‘News’ page for updates.

 

In the Financial Times - tech firms buoy up property in silicon London

Kay & Co, our luxury estate agent client has prepared an interesting new report which predicts property price rises as more global tech firms such as Facebook, Snap chat and Google move their HQ to London. Read their thoughts, along with buying agency Black Brick and global estate agents Savills on this new London Property trend here:

KAY & CO PREDICT A SURGE OF INTEREST IN FITZROVIA, SOHO AND KINGS CROSS AS MORE GLOBAL TECH GIANTS MOVE TO LONDON

Luxury Estate Agent Kay & Co, is predicting a surge of interest in parts of central London, which are about to become London’s new tech hubs, as more global tech giants plan to open offices. Joining Apple in Battersea Power Station, Google in King's Cross, Twitter in Soho, Facebook and Instragam in Fitzrovia, is the latest tech giant – Snap, the parent company of Snapchat, which has announced it is moving its international headquarters to Fitzrovia - making them the latest in a series of tech companies to see promise in an independent Britain, post Brexit.

As tech giants move into these areas what does this mean for property prices?  Based on previous data from Cambridge, Reading and Oxford, which were all transformed into tech hubs, and which have all seen a surge in property prices of up to 60% in five years, Kay & Co is predicting a similar pattern in Fitzrovia, Soho and Kings Cross. New boutique schemes focused around these new tech and social media companies are ideal for investors, wealthy students and professionals looking for a property to be near work in the heart of central London as they offer excellent transport links, quality design and high specification finishes with porters / concierge and security.

Martin Bikhit, Managing Director at Kay & Co commented: “Now is the time to consider investing in Fitzrovia, Soho and Kings Cross. Tech giants are choosing to move their international headquarters, ramping up their investment in the UK. It happened to Cambridge, Reading and Oxford, where house prices boomed when tech companies moved in and we confident it will follow in London. Fitzrovia, traditionally an art area famous for the rag trade is fast becoming a creative tech hub and with Snap moving in, the area will certainly bring in a much younger crowd.”

Rental values in Fitzrovia, Bloomsbury & Soho averaged £659 per week for flats and £1,025 per week for houses in Q2 2017. Average flat prices in Fitzrovia, Bloomsbury & Soho are now 52% higher than they were 5 years ago, with buyers paying £534 more per square foot.
Martin commented: “We have seen a new breed of buyers - lots of international investors and savvy domestic ones buying, as they know there will be a long-term supply of good quality, high earning, job secure tenants in these key areas. We are predicting that we will see further growth over the coming years, especially if the extra 3% stamp duty levy on buy-to-let is lifted.”

Despite Apple choosing Battersea with its 2,000 employees, this area is a less attractive investment when compared with Fitzrovia, Soho and Kings Cross. Flooded with too much stock, around 20,000 new homes planned, there is no control on supply and build in the area with rental prices driven down as a result. 

Martin added: “Supply in areas such as Fitzrovia, Soho and Kings Cross is being carefully controlled to ensure a flow of new boutique and high end apartment schemes in the coming years. This strategy ensures that property prices remain buoyant and rental yields fair. Regeneration of these areas is vital and with more tech and social media companies moving in, we are expecting there to be a rise in investors seeking properties to rent and professionals who want to be close to work in a vibrant buzzy business hub.”

There are several reasons why these giants are choosing London. Despite there being many other cities around the world less expensive, the weaker pound is attracting companies previously put off by high relocation costs. British universities continue to rank among the best in the world providing the next generation of young workers. Meanwhile the government has announced a number of measures to help businesses including £1.9bn on boosting the UK’s cyber security to make it a safer place to trade and conduct deals and £1bn in super-fast broadband and 5G technology. 

The new King’s Cross area provides companies and office workers with 3.4 m sq ft of space and 19 new buildings which have attracted Google – 2,500 employees, The Guardian Group, Universal Music Publishing and See Tickets with 1,000 employees.  Average flat prices in Kings Cross are now 48% higher than they were five years ago, with buyers paying £311 more per sq. ft. 53.7% of properties sold in Q2 2017 sold within three months, compared with 24.5% for the rest of central London.  Kay and Co is marketing a range of property for sale within these key areas. In Fitzrovia Gosfield Street, Marylebone is a second floor, two bedroom flat, situated on a quiet road priced at £1.1m. In Kings Cross, a two-bedroom, two-bathroom, fifth floor apartment in the Plimsoll Building with parking priced at £1.55m, both would make excellent investment choices. 

For further information on Kay & Co and to view their properties to rent and buy in W1 and W2 visit www.kayandco.com

Bank changes mean more Indians are buying prime property in London

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A relaxation of withdrawal allowanced by the Reserve Bank of India has resulted in more Indian buyers looking for property in London, it is suggested. Buying agency Black Brick has reported that 13% of deals this year have been to Indian buyers, up from 2.6% a couple of years ago and it believes this is because of the changes in banking regulation.

The changes announced by the Reserve Bank of India enables Indian families to take $250,000 of money per family member, amounting to $1 million per year for a family of four. Previously, the figure was just $100,000 per family member or $400,000 per year based on family of four. In the financial year 2013/2014 Black Brick says that 5.9% of deals were to Indian buyers and in 2014/2015 it was only 3% while in 2015/2016 the figure dropped further to 2.6% but has since risen considerably.

Indian buyers have become much more active in the prime London property market in recent years. The latest data from Cluttons released last month shows that between August 2016 and July 2017, Indian buyers now account for 22% of the total sales in central London, up from 5% in 2012.Indian property buyers are buying mainly for primary residences or to have a bolt hole in the city, a few are taking advantage of the exchange rate and buying for investment.

‘We have seen a marked increase in Indian buyers using our services and this is down to the amount of money that Indian’s are allowed to transmit out of India. The Reserve Bank of India sets exchange control limits with today’s amount $250,000 per family member, per year,’ said Camilla Dell, managing partner at Black Brick.
‘This is a significant improvement from a few years ago, when the amount allowed was under $100,000 per family member, per year. It means that a family of four, after one year, will have $1 million to spend, and after two years $2 million. It quickly adds up, and explains why a lot of our Indian clients are buying in the £1 million to £2 million range,’ she explained.

The latest figures from Black Brick show that from the 13% of Indian buyers so far this year, 6.5% were owner occupiers and 6.5% were managed sales, buying in Mayfair and Knightsbridge for primary and secondary homes.

Last year figures show 12% of transactions were to Indian buyers with 6% being for investment as buy to lets and 6% to owner-occupiers. The investors chose new build flats in Shoreditch and White City, whereas the owner-occupiers chose Mayfair for a primary residence and a period conversion in Regents Park as a second home.

Over 50% of Black Brick’s Indian clients follow the Vastu system, mostly older generations in their 40s and 50s, but Vastu is also important to younger buyers and many use a Vastu specialist when buying a property in London.

This limits what properties Indian buyers are interested in purchasing, as often architecture and design doesn’t comply with Vastu. As such, an increasing number are using property specialists to help with their searches.

‘Vastu can be challenging as it makes the property search tricky. If a kitchen is in the wrong position within a house it can scupper the whole deal. Investors are less worried about Vastu but if there is something specific about an apartment being unlucky, even if it’s a buy to let, that will influence their buying decision,’ Dell explained.
‘We recently had a client who bought two apartments in one development. They bought off plan so they could ask the developer to move doors to comply with Vastu. Therefore, often new build, off plan homes appeal as they can be tweaked accordingly,’ she pointed out.
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Savvy buyers are choosing to use buying agents more and more, saving them both time and money. Since April this year, Black Brick has acquired just over £40 million of properties. Clients have come from around the word including 20% from the Middle East, 20% from the UK, 13% from France, Nigeria, India and Russia and 7% from Switzerland.

‘Now is the time to buy property in London. People are saving more and spending less and with the favourable exchange rate, International investors can save thousands on their purchase,’ Dell added.

https://www.propertywire.com/news/uk/bank-changes-mean-indians-buying-prime-property-london/