Harrods Estates appoint Elevate PR

FullSizeRender.jpg

We are delighted to announce that Harrods Estates, the real estate offering of global brand, Harrods, have appointed Elevate PR to  handle their PR.

With three offices in Prime Central London, Harrods Estates are specialists in luxury property.

The new appointment marks continued growth for our company. 

Chanel Bailey, Managing Director at Elevate PR commented: “We are so pleased to welcome Harrods Estates to our growing client base. The iconic global brand is an exciting addition and we are looking forward to working closely with the Harrods team to deliver exceptional results and press coverage.”

Elevate PR will commence PR activities from 1st November. 

For further information about our services, please contact us on 020 82240886 or email info@elevatepr.co.uk  

New team member at Elevate PR

IMG_4014.JPG

We are proud to welcome Phoebe Bagge, to the team.

Phoebe joins as Account Executive having graduated from Bournemouth University as a qualified Public Relations practitioner with a Hons degree after studying for four years.

Her background includes working in automotive inhouse and luxury agency, with clients in the food and drink industry as well as fashion.

With a year’s experience working for Honda UK during her placement year as their Corporate Affairs Assistant, Phoebe developed an understanding of PR strategy, communications and event planning. She worked with a range of top publications, gaining a repertoire of news coverage and building relationships with important press from around the world.

Phoebe has a passion for communicating in new and creative ways whether its pitching proactively to national press or managing social media accounts. Her personable approach with clients and press and love of property makes her a great asset to the team at Elevate PR.

Reach her at Phoebe@elevatepr.co.uk

Luxury Central London Estate Agency Kay & Co to Join U.S.-Based Berkshire Hathaway HomeServices

FullSizeRender.jpg

 
Respected agency known for client service and market expertise will operate as
Berkshire Hathaway HomeServices Kay & Co from November 2018

Berkshire Hathaway HomeServices announced expansion of its franchise network into the London market by signing an agreement with luxury estate agency Kay & Co. Starting November 2018, the agency will operate as Berkshire Hathaway HomeServices Kay & Co.

The signing marks the second global franchisee of Berkshire Hathaway HomeServices following Rubina Real Estate of Berlin in May. Kay & Co plans expansion in the prime central London market through acquisitions and joint ventures with best-in-class agencies, and the addition of up to 10 standalone offices over the next decade.

“London has been among our highest priorities as a key center for international business and an attractive market for global capital looking to invest in property,” said Gino Blefari, president and CEO of the network. “We are thrilled to enter the market with Kay & Co, a brokerage known for exceptional leadership, knowledgeable, tenured agents and relentless client service. As important, the company’s core values and growth aspirations match those of our own, steeped in trust, integrity, stability and longevity.”

Kay & Co, founded in 1982 by Chairman Samuel Bikhit, remains independently owned and operated. It serves London’s upscale Mayfair, Hyde Park, Marylebone, Regent’s Park, King’s Cross, Bayswater, Paddington and West End districts. The estate agency was recently named “Smaller Managing Agent of the Year” at the prestigious ARMA ACE Awards, which recognize the U.K.’s leading residential asset managers and suppliers. It is also a perennial honoree of the British Property Awards, a recognition program that ultimately helps consumers choose estate agencies.

“We are proud to bring the Berkshire Hathaway HomeServices brand to London,” said Bikhit. “We believe Londoners and our many American clients in the city will embrace the brand and understand its marketing appeal.”

Martin Bikhit, Kay & Co’s managing director, added: “We are delighted to enter into this agreement with Berkshire Hathaway HomeServices. London is a global hub that attracts people from around the world and as specialists in the central London property market we are confident that London will remain a desirable choice for many.”

Timing for his agency’s brand transition is ideal as an influx of corporations to London will likely drive demand for luxury residential real estate, Martin Bikhit said. “We believe there will be a surge of home-buyer interest in areas across central London, driven by the arrival of global tech giants Apple in Battersea Power Station, Twitter in Soho, Instagram and Snap – the parent company of Snapchat – in Fitzrovia and Google and Facebook in King’s Cross,” he explained. “These companies and others have made informed decisions to establish hubs in London. Their employees will need homes in the months and years ahead, and Berkshire Hathaway HomeServices Kay & Co will be ready to help.”

With their network membership, Kay & Co gains access to the brand’s Global Network Platform, a powerful tool suite driving lead generation, marketing support, social media, video production/distribution and more. The brand also provides global listing syndication, relocation referrals, professional education and the exclusive Luxury Collection marketing program for high-end listings.

“Our longstanding clients are going to benefit from this international alliance, which will open up opportunities with fellow Berkshire Hathaway HomeServices franchisees,” Martin Bikhit said. “We are joining a network of top U.S. and German estate agencies and as such we’re very excited for the future.”

Samuel Bikhit reflected that his family-owned estate agency has matured nicely over the years. “Kay & Co steps forward to a whole new era with a wealth of experience serving the central London market our team dearly loves,” he said. “We’ve seen boom times and we’ve endured challenging times. The experience has given us a unique insight and understanding of the areas and clients we serve, and that knowledge is hard to beat.”

Kay and Co will commemorate its brand membership in November at a gala celebration in London attended by agents, guests and representatives from Berkshire Hathaway HomeServices.

FullSizeRender.jpg

Elevate PR media launch for Vesta Interior Design

FullSizeRender.jpg

We are delighted to be working with up-and-coming interior design firm, Vesta Interior Design and in June, we launched the company to the media, showcasing its exceptional track record and it’s incredible growth achieved in its first year of business.

The results included coverage across a range of property, interior design and national titles. Our aim for this client is to position them amongst its peers and assist in the generation of new business for the company with both B2B and B2C customers. 

We we are working closely with the Managing Director, Chris Dale, to build and maintain an outreach via PR over the coming months and years.

FullSizeRender.jpg

Black Brick report trend of buyers seeking dilapidated properties

Buyers are seeking out dilapidated properties in London, according to award winning buying agency, Black Brick. The new trend comes as buyers look to find the best possible deal on their London home, enabling them to achieve better value for money and improved potential to achieve long term capital growth.

The buying agency has reported that wealthy individuals are currently reluctant to pay £4,000 – 5,000 per sq. ft. on a new luxurious property in prime central London and are instead purchasing distressed apartments and houses which can be renovated, minimising risk and increasing their value.

Camilla Dell, Managing Partner at Black Brickcommented: “We are seeing an increase in properties coming onto the market which are being sold because a family member has passed away or that have been in a family for 20-30 years and handed down to the next generation. Although it is a buyers’ market at present, these properties have still gone up in value considerably since they were purchased many years ago and therefore sellers are willing to take a deal or reduced rate on their home.

“Many of these properties are distressed or in need of renovation, presenting an ideal opportunity for buyers to make money. We recently sourced a property in Marylebone for a client which was for sale at £1,200 per sq. ft., the buyer needed to spend £300 per sq. ft. renovating it, however, when it is complete it will be worth upwards of £1,800 per sq. ft., making it a great deal.”

Camilla added: “There are some excellent deals to be had at the moment, particularly from vendors who are highly motivated to sell. That’s why as buying agents, we always find out who the seller is, and what their reason for selling is. This enables us to negotiate far better discounts for our clients. We are also seeing some great discounts being applied to new build properties which are due to complete in the next 2 or 3 months and the seller is wishing to flip it before completion. Some are even willing to take a significant loss in order to not complete on the property and face having to pay stamp duty.

“We are advising buyers that if the right deal can be sourced, now is a great time to be buying, but realistically given the costs of acquisition,investors need to be looking at holding onto to the property for a minimum of 5 – 10 years before they see significant growth in its capital value.”

Successful launch at Hornsey Town Hall for Far East Consortium

We were proud to arrange the launch event for the London landmark, Hornsey Town Hall in Crouch End on behalf of our client, Far East Consortium. 

It was a fantastic day, the sun was shining and we had arranged for the whole community to come along and enjoy themselves as well as have the opportunity to visit the new marketing suite and find out how the redevelopment of the Town Hall will transform it into a new destination.

Visitors enjoyed live music from an acoustic guitarist, while sitting in deckchairs enjoying the glorious weather. Complimentary proper tea and coffee was served from a pop up stall by Cafe Pronto, while nibbles were served throughout the day and a bubble man entertained the children. The event was so successful the first release of new homes sold out in the first day.

IMG_1351.JPG

IMG_1358.JPG
IMG_1356.JPG
IMG_1355.JPG

Built in 1935 to house Hornsey Borough Council, Hornsey Town Hall is one of the earliest examples of modernist architecture in Britain. In its new life Hornsey Town Hall will provide an extremely rare opportunity to live in a new development, steeped in history, with many of the original features remaining untouched.

IMG_1349.JPG

 

IMAGE.JPG
IMG_1188.JPG

The team at Elevate Public Relations attend the 2018 Property Press Awards

Yesterday evening, Tuesday 15th May, saw us attend the 2018 Property Press Awards and what a fantastic evening it was. 

Held at City Hall, the awards were attended by highly regarded journalists, Editors, industry professionals and PR specialists who were all excited to find out who the winners were this year.

IMG_1268.JPG

We sipped bubbly and nibbled canapés whilst catching up with many of our colleagues, contacts and friends. 

Our client, Camilla Dell, Managing Partner at award winning buying agency Black Brick, was proud to judge an award at this years event.

IMG_1277.JPG

 


IMG_1273.JPG

We would like to congratulate all of the winners on their success!

Kay & Co hold glittering launch party to celebrate opening of their new office in Kings Cross

IMG_0803.JPG

 

We had a fantastic evening at the launch of Kay & Co’s new boutique office in Kings Cross.  The event was attended by over 100 guests who included clients, industry professionals and the media.

IMG_0805.JPG

The glittering launch party was held on 23rd April 2018 and marked the grand opening for the double fronted new office, which is situated on the ground floor of the Google building.

IMG_0799.JPG

 

 

Guests enjoyed a tour of Kay & Co’s office followed by a reception next door where they enjoyed an array of food and drink throughout the evening and enjoyed entertainment by The Gents (of Arts Club fame), who perform soulful stripped back arrangements and Brendan Rodrigues, a close up Magician and member of the magic circle.

IMG_0802.JPG

The new office operates across Kings Cross and Bloomsbury and will offer sales and lettings for those looking to purchase, rent or invest in this desirable up and coming urban oasis in the heart of London.

Martin Bikhit, Managing Director of Kay & Co commented: “We are delighted to open our third office in Kings Cross. This exciting new launch fits in with our plans to open new offices in under-serviced areas with excellent growth potential and marks an exciting time for Kay & Co as we undergo growth and expansion.

“The new office will enable us to service the pipeline of new build homes being developed by The Kings Cross Partnership and assist Google employees who are looking to rent in Kings Cross and further afield.”

IMG_0801.JPG

Headed up by Charlotte Legge-Beale, and Jack Bateman, the pair bring a wealth of experience and expert knowledge of the local area.

 

 

 

 

 

 

 

 

 

IMG_0800.JPG

The Kings Cross office is the third to be operated by the luxury estate agent, who currently has two offices, one in Bayswater and the other in Marylebone. The new offices are situated at Unit 4, 6 Pancras Square, N1C. www.kayandco.com

Elevate PR Welcome Harriet Saywell Lee to the team

We are delighted to welcome Harriet Saywell Lee to the team at Elevate PR. 

Harriet has a wealth of experience having worked in the corporate and consumer public relations in the property sector for the last seven years.

FullSizeRender.jpg

Having spent the majority of her career in an agency environment, Harriet moved to an in-house role in 2016 where she developed a successful communications and public relations function for a property finance company.

Harriet’s time in house enabled her to develop a thorough understanding of how public relations feeds into a wider marketing strategy, working closely with digital and content marketers to align and maximise on all activity.

During her agency experiences, Harriet worked with clients including Berkeley Homes, Redrow Homes, JLL Residential, Morgan Lovell, and Overbury, as well as independent businesses such as Black Brick, Haus Properties and southern land owner Barker Mill Estates.

Harriet has a proven track record of securing press coverage across national, consumer and trade press, with the ability to identify and build relationships with key journalists.

Harriet can be reached on: harriet@elevatepr.co.uk